Menu mix (or sales mix) reports what percentage of total revenue each menu category or item generates. An item with a 15% menu mix accounts for 15% of total sales. Menu mix is the popularity axis in menu engineering analysis; items with high mix but low margin (Plow Horses) are candidates for repricing or portion adjustment. MenuMargin ingests POS sales data to calculate menu mix automatically and cross-references it with plate cost to generate engineering recommendations specific to the operator's actual sales distribution.
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Menu Mix
The distribution of sales volume across menu items, typically expressed as a percentage of total menu revenue.
Related terms
- Menu Engineering — A framework for categorizing menu items by profitability and popularity to optimize item mix and pricing.
- Plate Cost — The total ingredient cost for a single prepared menu item, calculated from the cost per ingredient portion.
- POS Integration — Connecting a point-of-sale system to MenuMargin to automatically pull sales mix and revenue data for menu engineering.